Ras Al Khaimah MICE Sector Receive Boost Through Workshop


• Ras Al Khaimah Tourism Development Authority hosted a free training workshop for tourism industry professionals on 28 January 2016
• Findings from an INHOCO Group study commissioned by Ras Al Khaimah Tourism Development Authority on the potential opportunities for Ras Al Khaimah within the MICE sector were presented at the workshop

Ras Al Khaimah – UAE – 2 February 2016. Ras Al Khaimah Tourism Development Authority hosted its first MICE training workshop of the year, on Thursday 28th January 2016 at Al Hamra Convention Centre, Ras Al Khaimah. The workshop provided tourism industry professionals with insights into the emirate’s plans to support the development and expansion of its MICE sector in 2016 and beyond.

The programme, which was put in place to encourage professionals to maximise business tourism opportunities in Ras Al Khaimah, was attended by over 70 senior managers from the local tourism industry, government entities and leading destination management companies from across the UAE.

Attendees had the chance to learn more about where the opportunities exist for Ras Al Khaimah to capitalise on this lucrative segment of the tourism industry. A number of competitor destinations were also profiled as part of the comprehensive INHOCO Group study on the potential of MICE tourism in Ras Al Khaimah that the Tourism Development Authority, Carl Palmlund and Jan Rienermann from INHOCO Group presented on the day. Attendees also learnt about the emirate’s current offering for the MICE sector, the opportunities for incentive-led product development in culture, wellness and adventure and attendees had the opportunity to network with key players in the MICE sector during the organised networking session.

Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority said, “As we work towards our Vision of reaching one million visitors by the end of 2018, we are placing a huge focus on growing the emirate’s MICE product. The MICE sector is worth $150 billion globally and is growing at an annual rate of 20 percent. This very attractive segment is key to ensuring a balanced mix in our visitor profile and is a core element of our strategy to attract high yield visitors to Ras Al Khaimah and we are keen to capitalise on this.”

Andre Herrenschmidt, GM Waldorf Astoria, commented “It was great to see such a fantastic turnout. The key takeaway is that we have to work together. I really like that message. It’s key to making this a successful destination”.


Additional attendee quotes

Luis Rodrigues, from 1001 Events, who attended the workshop, commented on how successful the event was: “The MICE workshop was highly beneficial for those in the MICE industry, and we now feel confident in communicating Ras Al Khaimah’s MICE offering to our clients”
Andreas Mueller, GM The Cove Rotana, said “I think its important that we get together regularly to build the destination together. We cannot focus just on leisure, we also need to focus on increasing our MICE business, as we have fantastic incentive product available that is unique in the UAE”.
Yasser Khorshed, the CFO of Polo RAK, the operator of Iceland Waterpark commented that: “It was an excellent event and extremely important for the industry. It is important that we get to update our trade partners regularly on new developments within our businesses”.

About Ras Al Khaimah
Ras Al Khaimah is just a 45-minute drive from Dubai International Airport and is the perfect getaway for business, leisure, adventure, and luxury travel. Visitors to Ras Al Khaimah will enjoy idyllic sojourns on terracotta deserts, white sand beaches and resorts, adventure activities including water sports, micro-lighting, mountain climbing, kayaking, as well as an eclectic selection of international gourmet experiences and world-class spas.

To learn more about Ras Al Khaimah visit us at:
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